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. The exercise
was completed within 8 weeks and relied on desk research
and working with our customer’s customers to understand
real trends in the market-place.
. Workshops with management at a local and international
level helped to develop an understanding of the issues
across cultural and national barriers.
. The process helped to both differentiate and identify
common characteristics in local country markets and
the extent to which a common strategy could be applied
across country boundaries.
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